MullenLowe Design Studio x OMO: Visual Identity
Role: Graphic Designer, FBF animator
Born from the dirt fields of Brazilian várzea football, the OMO Varzenal Cup connected grassroots players with the world of professional soccer. Uniting Arsenal with Brazil’s many amateur Arsenals, the initiative celebrated resilience, passion, and the beauty of getting dirty. The design system embraced a raw and honest visual language that echoed the game’s origins and culminated in a once-in-a-lifetime opportunity for amateur players to step onto the pitch at the Emirates Stadium.
Head of Design: Fabio Brigido, João Paz | Designers: Allie Hughes, Rafael Rosa, Cacá Barabás, Samuel Simoes, Audrey Nathania, Erin Secosky | Motion: Christian Meissner, Samuel Simoes | Illustration: Audrey Nathania