Camp Digital x P.F. Flyers: Visual Identity
Role: Graphic Designer, social media and digital designer
By 1937, P.F. Flyers introduced sneakers featuring the Posture Foundation, forever reshaping athletic footwear. Generations of wearers gained better alignment, reduced strain, and more confidence with every stride. Nearly a century later, the legacy continues, and every sneaker collection is still built with a specially engineered Posture Foundation insole for all-day comfort, support, and performance. Camp Digital set out to create a brand identity shaping this rich history behind the shoes themselves.
Head of Design: Carly Mask | Designers: Shelby Spencer, Erin Secosky