Erin Secosky

Branch Museum of Design
Varzenal
Sun.Rm
P.F Flyers
Qi Baishi
Artificial Apotheosis
Sunboxes
Estuary
Food & Alienation

MullenLowe Design Studio x Branch Museum of Design: Rebrand









Role: Graphic Designer, 3D Artist, UX/UI Design
The Branch Museum unveils a new design system rooted in the history and architecture of its home—a Tudor-style building defined by its iconic inverted V-shaped tower. This concept draws parallels to Virginia’s history, where acts of rebellion and political change—such as the literal toppling of statues—have reshaped values and aesthetics. The inverted form of the logo symbolizes this transformative spirit, celebrating the museum’s commitment to pushing boundaries, questioning norms, and redefining design for a new era.

CEO: Frank Cartagena | Head of Design: Fabio Brigido, João Paz | Designers: Allie Hughes, Rafael Rosa, Cacá Barabás, Samuel Simoes, Erin Secosky | Head of Motion Design: Christian Meissner | Motion Designer: Ray Chen | Sound: Evil Twin | 3D: Sergio Paulo, Erin Secosky | Typeface: Sohne by Klim Type Foundry